DID YOU KNOW?*
Nearly 60% of viewers felt more positively about brands they recognized in a placement.
Product placement in TV content boosts brand awareness by 20%.
TV marketers enjoyed an 11% sales increase when their 30-second ads were preceded by a product placement before the commercial break.
*Source: The Performance of Brand Placement on Television, Nielsen Media Research, October 2006
FOODIES TV SHOW VIDEO TIP
Click play to watch a video tip on preparing a delicious
soup
with an Oster Rice Cooker.
