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AFFINITY BIOLOGICALS INC.
As an innovative manufacturer of products for use in Hemostasis research, Affinity established a reputation for unmatched product reliability in Canada, then expanded into global markets. They are one of the fastest-growing companies in their field, increasing market share and sales volumes in all world markets.
Urban worked with Affinity to develop their global marketing strategy, which included a "branding" strategy for the company that would become the core visual and message in all future communications: packaging, internet, advertising, direct marketing, catalogue and tradeshow materials. |
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