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ROSS & McBRIDE LLP
Ross & McBride, the largest law firm in the Golden Horseshoe, was facing increased competition from national law firms entering the area. To distinguish Ross & McBride as a large firm that offers personal, approachable service in ten separate disciplines, Urban developed a new corporate image and advertising campaign.
With a new logo and the positioning statement “Lawyers in your corner”, Ross & McBride uses television, print, radio and outdoor media for their advertising program. Using simple graphics and tongue-in-cheek headlines, the creative is breaking new ground within the category. |
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